Crafted in Japan. Created for the future. Every piece here is made in Japan by hands that know their craft.
From Kyoto’s centuries-old workshops to Tokyo’s design studios, these 12 brands share a vision: honor tradition, embrace tomorrow. They work with inherited techniques and local materials, but their designs speak to modern life and sustainable values. This is Japanese craft today where the past informs the future, and every object tells a story worth keeping.

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HOiSUM products are created by combining traditional techniques, vintage machines, and carefully selected materials. Our craftsmen’s passion for their work remains at the heart of every piece.

The brand name is a coined word: “Hoi” means a greeting, and “Sum” means heart. Each encounter begins with a greeting, and when hearts connect, meaningful moments are born. We strive to create products that stay close to people’s hearts and foster these heartwarming connections.

Founded by a necktie manufacturer in 1909, YASIMA expresses Japanese aesthetics for the next generation. Named after the ancient term for Japan, it embodies “Heritage with Eyes on the Future”—blending tradition and innovation through seven elements: origin, material, technique, spirit, tradition, modernity, and sensibility.

Born from Brijan, a women’s atelier established in 1971, Sustaina Couture transforms vintage kimonos into modern designs. Blending tradition with sustainability, it reinterprets Japanese textile culture and preserves the artistry, beauty, and spirit of craftsmanship for future generations.

Blending aerospace technology with masterful Japanese craftsmanship, PROGRESS creates titanium glassware that captures the iridescence of aurora light. Designed to elevate everyday moments, each piece embodies serenity and transforms ordinary time into an extraordinary experience—bringing the quiet beauty of the universe into daily life.

Nogakel was born from Japanese craftsmanship and a desire to create functional beauty for life in nature. Inspired by Nogake—the traditional act of dining outdoors—it reimagines tableware with a sustainable mindset. Combining the convenience of plastic with refined design and natural tones, Nogakel encourages effortless, mindful living in harmony with the environment.

Born from the traditional furoshiki, mu-no is a versatile wrapping cloth named for its origin: “tsutsumu,” meaning “to wrap.” Easy to use, silent, and reusable, it’s an eco-friendly everyday item. Each piece features hand-printed fabric from a Kyoto dye studio and is carefully sewn by our team. A truly unique product that embodies the spirit of Japanese craftsmanship.

Reinterpreting the traditional doll-making technique from Japan’s Edo era, which spanned the 17th to 19th centuries, KAKINUMA TOKO fuses refined craftsmanship, traditional fabrics, and modern design sensibility. The brand evolves Japanese artistry for contemporary living while preserving its cultural essence.

Established in 1949, GOLDREAM KYOTO specializes in gold leaf gilding for Kyoto Buddhist altars and cultural heritage restoration. Handed down since 1185, the Kyoto gilding technique demands years of training and precision, preserving Japan’s traditional craftsmanship for future generations

Blending traditional geta craftsmanship with modern wellness, GETALS redefines comfort and balance. Inspired by Japan’s iconic wooden sandals, it naturally opens the toes to support posture, circulation, and flow. Crafted from Japanese hinoki cypress, each pair offers a calming aroma and smooth texture, bringing harmony to body and mind with every step.

Inspired by the organic evolution of everyday forms, fungus reinterprets material beauty through precision. Crafted in a factory known for high-accuracy processing, it fuses acrylic’s transparency with the quiet strength of artificial marble to create contemporary objects that balance clarity, texture, and form.

Fukushima Watch Company creates timepieces that embody the spirit and resilience of Fukushima — a region in northern Japan where tradition, nature, and innovation coexist. Each watch is precision-crafted in Japan, blending classic design with modern sensibility. Through meticulous craftsmanship, the brand preserves heritage while shaping a timeless future.

Rooted in Kyoto’s heritage, AYANOKOJI reimagines the traditional Gamaguchi clasp bag for modern life. Each piece is handcrafted by skilled artisans, blending timeless craftsmanship with fresh design and everyday functionality. Classic yet playful, our creations bring a touch of Kyoto elegance to the rhythm of contemporary living.

The Spirit of Kiri. The Soul of Tea.

Inspired by Dogū, a symbol of ancient maternal strength, and by the breath of Kiri (Japanese Paulownia wood), Archive Your Tea combines these sacred elements with timeless Japanese craftsmanship to carry the spirit and aroma of Japanese tea into the future.

ICHIKUDO is a printing company with a history of 116 years, headquartered in Tsukiji, Tokyo. We handle all processes in-house—from prototyping to printing, bookbinding, and paper carton production—and create original products using specialized printing and processing techniques.

Always looking one step ahead, we aim to share our craftsmanship with the world.

Tawashi are traditional brushes made from windmill palm fibers, used in Japan for centuries to clean pots and dishes. For nearly seventy years, Takada artisans have handcrafted each brush using carefully selected fibers from trees grown in Wakayama Prefecture.

Despite their sturdy appearance, our brushes are remarkably soft—gentle enough for bathing, yet strong enough to scrub fruits and vegetables, providing a pleasant, invigorating sensation on the skin.

Experience for yourself the quality that brings a touch of the extraordinary to everyday life.

CHOUETTE D’OR is a Japanese leather atelier creating quietly elegant bags rooted in structural beauty.

Each piece is carefully crafted in our Shirahama atelier, where the scent of leather and the sound of stitching shape the atmosphere.

We focus on lines, proportions, and construction, letting beauty emerge naturally. Our bags are made to age gracefully, becoming more personal with time.

CHOUETTE D’OR embodies timeless, understated elegance born from craftsmanship and meticulous balance.

We manufacture and sell professional hairdressing scissors in-house, providing high-quality scissors trusted by industry professionals. Our products are widely used not only throughout Japan but also in international markets, where they are highly regarded for their performance and reliability.

ZENCOCORO incense kindles the spirit of Zen, offering calm and inner tranquility amidst busy daily life.

Handcrafted by the fourth-generation owner of a 114-year-old Buddhist altarware shop in Wakayama, over 80% of the materials are natural and sourced within 20km of the workshop.

Made entirely in-house with no synthetic fragrances, petroleum-derived, or animal ingredients, ZENCOCORO features a patented design for safe use even in earthquake- and tsunami-prone regions.

Oranger Co., Ltd. is a factory brand born from a sewing workshop in Wakayama, where craftsmanship has been honed for over half a century.

We operate two brands, “dadada” and “nu,” valuing both the sewing techniques we have refined and the care we put into the people who wear our products.

Both brands share a commitment to everyday comfort. From careful material selection to meticulous stitching, we create items that quietly accompany and enrich daily life.

KITOTE’s Shoji screens are celebrated worldwide, winning awards in three regions.

The name combines the Japanese words “Ki” (Wood) and “Te” (Hands), reflecting both the material and the craftsmanship.

Each piece of natural wood has a unique character in grain, color, aroma, and texture. Craftsmen carefully assess and process each piece to bring out its personality, creating durable, beautiful Shoji screens.

Through KITOTE, you can enjoy the comfort of natural wood and the skill of seasoned craftsmen—true “Wood and Hands.”

HARENO is a craft brand rooted in the artisan heritage of Somemichi Dyeing and Flag Shop, founded in 1948.

Our work brings color and elegance to life’s celebratory moments, blending the original “Shizuku-zome” technique with diverse materials and craftsmanship.

Each piece is thoughtfully created to enrich gifting, celebrations, and personal milestones, offering forms that honor and gently illuminate special occasions.

A Drop of the Earth

Nature and people are part of the Earth.
On this round Earth,
from plants to people, and people to plants,
a turning circle continues without end.

Extracted from the Earth’s natural essence,
a drop of pure, unadulterated beauty.

We are a skincare brand that gently connects with the breath of nature.

At Taiyo Group, we have been researching PET bottle recycling for over 30 years. From this work, we developed Rebirth, a sustainable, highly heat-resistant material with a recycling rate of over 80%.

Each mug is made from roughly four post-consumer PET bottles.

Rebirth is also highly functional: safe for microwaves and dishwashers, with excellent water-repellent properties.

We invite you to incorporate recycled products into your daily life, starting at the dining table, and to reflect on the environment.

“We are free and beautiful.”

Within our freedom lies sincerity, and a caring heart nurtures true beauty. This year, we celebrate our fifth anniversary as a team built on trust and respect.

At WOOD me, we craft hinoki cypress products whose gentle fragrance and natural warmth bring elegance, comfort, and richness to everyday life. Each piece carries our heartfelt wishes for your home.

We hope our creations—tangible or intangible—brighten people’s days and bring warmth and ease.

MON YO showcases Japanese craftsmanship through Nassen-printed fabrics—a high-precision, stencil-based dyeing technique performed with specialized machines operated by skilled technicians. This process delivers detailed, multi-layered patterns and subtle color expressions, all MADE IN JAPAN. From apparel to lifestyle items, we bring traditional artistry into everyday living with modern design and quality.

Last a Lifetime, Leave a Smaller Footprint. Durability meets sustainability with our unbreakable tableware made from our unique blend of recyclable resin and glass, designed to last a lifetime and reduce waste.

Picus started their business in 2009 to provide products that attracts many users who are long-time users regardless of trend. The “Pure Brass” series such as the card cases, and trays were launched in 2011.
Now Picus makes original designs mainly focusing on desktop items made of pure brass, pure copper, and stainless steel for users to be able to feel and enjoy the texture and secular change.

Tokyo-based stationary brand Craft Design Technology was not named haphazardly. The company exists at the apex of its three named elements, with stationary products existing at their intersection, namely, perfect symbioses of craft, design and technology.

The start-to finish- handmade process of Hirota Glass makes for the highest quality possible and the total artistry expresses a sense of warmth when touched or seen on the dining table. Current head Tatsuaki Hirota boldly continues the legacy of his great, great, great grandfather creating glassware that captures Japan’s rich cultural epochs for the modern household.

Wakayama products are filled with the wisdom that has been cultivated over the years to enrich people’s hearts and minds. Through the participation in NY NOW, we will deliver the attractive Wakayama products to the world. Please come and see “Wakayama’s craftsmanship” created by traditional and innovative techniques.

MoonStar has been making shoes in Kurume, Kyushu since 1873. Originating from the rubber industry and Jika-Tabi production, we apply over a century of expertise to craft comfortable, high-quality shoes. Proudly continuing the “MADE IN KURUME” tradition.

JAPAN STREET is an online catalog site that can be viewed only by a limited number of overseas buyers who are invited by JETRO. Once you become a registered member, you can search finest Japanese products on JAPAN STREET anytime anywhere!

“Based on the “gifts” of the antiques, vintage parts, and inspirations that we have collected by traveling all over the world, we design and create items with a twist that makes people smile.
The brand name “Aquvii,” which translates to “yawning” in Japanese, encompasses our wish that a smile would gradually pass from person to person.”

Tema Hima Specialty Food offers a selection of carefully curated Japanese foods and condiments.

MOHEIM has introduced a variety of items for living spaces, from tableware to furniture and creates “new standards” with minimalism and simplicity to enrich the lives of those who own our products. We use traditional techniques and advanced technology to give shape to our products with an ethical approach in line with the times.

Discover the beauty of Japanese modern interior design with “JalanJapan”
As a wholesale distributor in Shibuya, Tokyo, we offer an unparalleled selection of high-quality items crafted and made by artisans/makers from all corners of Japan.
Our skilled team ensures that your purchases are expertly packaged and shipped using the most cost-effective methods available.

Kanno Orimono is a tenugui (Japanese hand towels) and towel manufacturer based in Osaka since 1898.
While there are multiple ways to dye and print tenugui patterns, Kanno Orimono works with craftsmen who specialize in a dying technique traditionally called “Chuu-sen”, which makes the finish even on both sides of the fabric.

Founded in 1963 as a Sandals maker in Ehime Japan. Since its founding, with the concept of “walking is living”, we have pursued “ease of wearing” by accumulating research and achievements in walking.Using the production technology of sandals and using wooden molds, craftsmen are handmade and consistently produce.

LAKOLE items are “equipped” with Life Functions to ease small stresses in everyday life. Under the concept of “Easing This, That and Everything,” the brand will continue to develop many different Life Functions to make the lives of even more customers easier.

Floyd products are born from where our awareness intersects with a change in perspective. Our designs are not based on shape or superficial decoration, rather, we reinterpret the world as it exists to create value with original ideas and innovative approaches, focusing on originality and our process. Our mission is to share the sense of emotion and surprise that can come from when we see things through the playful spirit of the imagination.

“Underwear for socks” provides comfort to more people’s feet. A developer who has been suffering from foot stuffiness for 17 years proposes a new inner style that combines “Japanese paper thread” and “fingertip cut 5 fingers”.

Takagi was born in 1866, as a simple sawsmith in Sanjo city, Niigata.
Over the years we have developed into a company selling a wide variety of professional cutting tools.

Choosing tools is the first step to sophisticated cuisine. DYK by Takagi presents kitchen tools that allow us to express our aesthetic sense freely.

Deodorant bags that are generally sold leak odors. We have developed a bag that really does not smell. In collaboration with a famous Japanese designer, it is recommended as a gift in a package that does not interfere with your lifestyle.

MIYAO is based in Toki City of Gifu Prefecture, Japan, which is a region known to manufacture a large portion of Japan’s pottery. They work with local craftsmen as well as factories to design / produce their original products.

Healing traditional crafts that are close to daily life In Takaoka City, Toyama Prefecture, we manufacture and sell various metal arts and crafts, including traditional crafts Takaoka copperware. A metal product made by pouring molten metal into a mold, cooling it to harden it, and then removing it from the mold is called casting. We have been making casting products such as zodiac figurines, various figurines, incense burners, and incense stands that are close to you and can watch over you for more than half a century.

“Comfortable” towels with abundant designs and reliable quality We want to make good towels. With that in mind, Murakami Pile was born in 1960 in Imabari City, Ehime Prefecture. We would like to work hard to make better products so that everyone will be pleased as much as possible. We want you to cherish “good things” for yourself. We would be happy if one of them was our towel.

HARIO started in 1921 as the “King of Glass” which means HARIO in Japanese, and runs Japan’s only heat resistant glass factory.

Since then, HARIO has been Japan’s leading heat resistant glassware industry in the kitchen ware, coffee, tea, and other fields of the market.

Founded around 1700 in the middle of the Edo period. It is a kiln of Obori Soma ware, a traditional craft of Fukushima, Japan. In 2011, due to the nuclear accident, we moved to Koriyama City, Fukushima prefecture. And in a new land, we use local clay to create new products that are different from the past. Recently, we have been exploring the possibilities of new craft genres by combining other local crafts in the region. We are not aiming for products that are trendy but products that have lasting values. With this idea in mind, we are developing unique products.

Happa Stand blends the Japanese traditional concepts of tea and vessels with the chic and modern lifestyle.

Established in Aug. 2010, Iwaki Takahashi is a company that upcycles thinned Cedar in Iwaki, Fukushima prefecture into multiple products, such as waribashi (disposable chopsticks) and pencils. All leftover wood and used disposable chopsticks from the manufacturing process are burned in a wood-fired boiler, converted into heat, and used to dry new disposable chopsticks. We work very hard day after day, and aim for “A disposable chopstick production method that is good for the environment and its people”

Starting with ANAheim and Upgrade as original brand and Candy Design & Works as Japan domestic brand, we develop selected and original products around the world.

A small leather goods company based in the industrial outskirts of Tokyo, run by a third-generation female CEO. Started by her grandfather, a skilled leather craftsman who originally began crafting leather bags and belts for Japanese department stores, Sakura has evolved into its own brand of fine leather goods designed in house under the direction of the family matriarch.

Souta Kiln is based in Arita, Saga prefecture in Japan,and making their original porcelain table ware.Japanese porcelain was born in Arita more than 400 years ago,and it is one of the biggest porcelain industrial area in Japan.The tableware made in Arita town, is called “Aritayaki”.

The brand was created in 2020 to provide advanced care in its most humble way. Our formulas are safe for daily use and designed to deliver utmost efficacy of what essential oils have to offer.

Shin rin yoku from Hinohara,” is a brand that integrates everyday life with nature, allowing you to experience the healing properties of “forest bathing” through 100% hinoki products.

Fukushima Prefecture, located in Northeast Japan, is a region with beautiful nature in each of the four seasons and remains a lot of history and traditions. This time in NYNOW, we will be focusing on “food-related products” cultivated by its rich resources and craftmanship to take you deeper into Fukushima!